Chinese netizens are binge-reading a 700-page literary novel while simultaneously watching its TV adaptation, turning passive viewing into combative source-material fact-checking. The Protagonist trend reveals a new era of armed audiences.
China's most famous mass-market economist says the gold bull run is finished — and the internet is losing its mind. What the gold frenzy, and its possible end, reveals about Chinese consumer psychology.
Deng Chao crashed a proposal at Beijing's iconic Workers' Stadium, and 1.1 million Toutiao engagements later, we have the perfect lens into Chinese celebrity culture, viral content economics, and why Gongti still matters.
Wang Can, wife of actor Du Chun, revealed she had part of her lung removed — and Toutiao's 2.6M+ engagement proves celebrity health content is China's most addictive scroll material.
Shanghai Sharks are one win from their first CBA title since 2002, and nearly 5M Toutiao heat points show China's sports fandom is a full-blown content ecosystem — not just spectator sport.
A drunk man's dangerous overpass stunt hit 2.5M views on Toutiao, revealing how China's attention economy turns every bad decision into viral entertainment — and what the comment section says about Chinese society.
A CNBC story about affordable family life in China has become the latest viral weapon in the internet's cost-of-living discourse wars. But the real story is about county-tier cities nobody's watching.
China's National Security Dept accuses foreign groups of funding 'lie flat' influencers to brainwash youth into slacking off. Is the viral laziness trend a psyop? We decode the drama shaking Douyin and Weibo.
A Chinese citizen tried to stop someone from smoking in public — which is literally illegal. Police allegedly stripped her. Then the internet cancelled HER. Welcome to peak Chinese mob justice.